Step 1 → Find the Goldmine

🧠 Theory:

Big comment sections are a signal. They show your ICP is actively engaging on a topic that matters. These are warm prospects who’ve already proven interest.

✍️ Example:

• Competitor posts a “Top 10 lead gen mistakes” article → 400+ comments.
• Industry thought-leader posts about growth challenges → 600+ comments.

Action:

Identify posts with 50+ comments in your ICP’s space. Prioritise competitor content, thought-leaders, and trending industry conversations.

Step 2 → Sort the Signal from the Noise

🧠 Theory:

Not every comment is worth your time. Likes and surface-level engagement ≠ intent.

The winners are the decision makers and relevant roles.

✍️ Example:

• Ignore: “Cool post!” from a student or irrelevant industry.
• Focus: “We’ve been struggling with this exact issue in our sales team” from a VP of Sales.

Action:

Filter commenters by:

• Job title (decision makers, budget holders)
• Company size (fits your ICP)
• Comment quality (actual context vs generic fluff)