Step 1 → Create Authority Content

🧠 Theory:

• Inbound starts with visibility. If prospects don’t see you, they won’t DM you.
• Content is the magnet that draws people in and positions you as credible.
• Posts that give actionable insights, bold opinions, or niche breakdowns generate engagement that you can convert into DMs.

✍️ Example:

• “We helped a client add $87k in new revenue with one change to their outbound process. Here’s what we did…”
• “Most agencies think they need X to scale. In reality, Y is the real bottleneck.”

Step 2 → Engage With Commenters

🧠 Theory:

• The comments are where the warmest leads live.
• These people are already interacting with your content — they’re curious, they’re watching.
• Engaging with their comment starts a micro-conversation that makes the DM natural.

✍️ Example:

• Reply to a comment: “Great point — how are you currently handling that in your team?”
• Acknowledge them publicly, then move the conversation to private messages.

Step 3 → Transition Into the DM

🧠 Theory:

• The goal isn’t to pitch immediately.
• You want to continue the conversation from the comments, keep it relevant, and then shift toward how you can help.