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Knowing what to say whilst reaching out can be tricky. Especially if you haven’t done it much before.

Here are some key things to consider:

• [ ] Keep it short, ideally less than 50 words
• [ ] Lead with value, offer a guide, resource, audit or recommendation
• [ ] Do not make an ask in the first message
• [ ] Use simple language, keep it simple

Watch the full outreach copy writing tutorial below:

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https://youtu.be/RUZPxeQutRA?si=eLr8NHZh4SC-W8Ny

PHASE 1 → BREAK the ice with these openers

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What is an opener?

An opener is the first message you send to a cold prospect to start the conversation.

This would be your first step in the Prosp sequence.

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Top 5 Templates (With Examples)

The Direct Sell

Prying Pain Points

Free Value

Partnership

Case Study

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BONUS: Voice note openers

You can automate this process on a mass-scale using Prosp’s AI voice cloning feature.

So here’s 2 bonus opening scripts that use the power of VOICE NOTES:

Sneaky feedback

Event Attended

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PHASE 2 → Killer CTAs

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What is a Call-To-Action In The DMs?

An CTA (Call-To-Action) is when you ask or demand the prospect to take a specific next step. This is usually involving converting the prospect into a lead.

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Why They Are So Important

• Drive higher conversion rates from conversations to sales
• Prevent conversations from fizzling out without action
• Create clear metrics to measure messaging effectiveness
• Give prospects a specific way to show interest
• Establish momentum in the sales process </aside>

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Friction-Levels Explained

Low Friction CTAs → Minimal commitment, easy "yes" responses. Ideal for cold outreach.

Medium Friction CTAs → More commitment through time investment or information sharing. Moves relationship forward without major decisions.

High Friction CTAs → Bold, direct asks that create tension but accelerate sales. Use when you have rapport or need a pattern-interrupt.

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15 Copy/Paste CTAs (Based On Friction Level)

Low Friction CTAs

Medium Friction CTAs

High Friction CTAs

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PHASE 3 → Pitching a call the RIGHT way

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When Should You Pitch A Call

Too Early ❌

• First message
• No pain points established
• Relationship cold

Just Right ✅

• After 3-5 value exchanges
• Pain points identified
• Interest signals present

Too Late ❌

• Conversation momentum lost
• Prospect disengaged
• Pain acknowledged but not addressed </aside>

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PHASE 4 → Follow ups that ACTUALLY get replies:

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The Social Proof Angle

The Value-Add Follow-up

The Casual Check-in (voice note)

The Responsibility Trigger

The Final Follow-up

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BONUS:

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The GPT, trained on over 100,000 DMs and the strategies of legendary lead generation experts, that writes perfect DMs:

ChatGPT - Cold DM Sequence Writer

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