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With clarity on your ICP, and a fully optimised profile from the previous steps, you are ready to start reaching out to people with your offer.

To do that, we first need to find our ICP and build a list of them. There’s a lot of different ways to do this depending on your audience and offer, but here are some of the best:

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• LinkedIn Sales Navigator
• LinkedIn Search
• LinkedIn Events
• LinkedIn Groups
• LinkedIn Posts (great strategy)

Other effective tools:

• Clay → find and enrich leads from anywhere (hard to learn but powerful if you do)
• **Trigify** → social intent data (people consistently engaging on social media)
• **ScrapeLi** → scrape competitor followers on LinkedIn
• Ocean → build lookalike audiences based on your ICP
• **Storeleads / Ecomleads** → find ecom stores </aside>