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Why does your headline matter?

Your headline is prime real estate - it's what people see first in search results, posts and crucially: DMs.

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• Katelyn Bourgoin
• Justin Welsh
• Richard Moore
• Nausheen I. Chen
• Matt Gray
• Jade Bonacolta

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The ULIMATE Headline formula

Option 1 (Hyper-targeted):

I help [ICP] achieve [Specific Outcome] in [Timeframe] with [Unique Mechanism] ([Safety Net])

NOTE → A safety net, like a guarantee is optional.

Example 1:

Option 2 (Broad):

Achieve [Specific Outcome] with [Unique Mechanism]

Example 2:

Pro Tip: You can add what makes you different or key accolades after the main promise. (e.g., “Generated $2M+ for clients”, “Forbes 30 under 30”)

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