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Content Types

There’s 3 core types of content:

• Authoritative (2-3x/week) - Case studies, Testimonials, etc.
• Personal (1-2x/week) - Stories, experiences, opinions
• Technical (2-3x/week) - Long-form videos, threads/guides, value posts

Personal posts typically have the most viral potential but are not that effective for lead generation, it’s important to have a balance of both.

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Post Formats

• Carousel
• Graphic
• Text
• Short-form video
• Long-form video

A typical post will be structured like:

1. Hook (first 3 lines)
2. Body (The meat of the post)
3. Footer (CTA) </aside>

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Content Writing

I’m not a master copywriter by any means, it’s the content which stands out. To make sure it is valuable, ask yourself:

• Would someone pay $5 for this?
• Can they take action on this in 24 hours?

And a basic tip is to make your instructions very straight-forward, ask Claude to turn your post into 8th grade reading level.

6 specific post strategies working well right now:

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