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Having sent over 50,000 DMs, no one knows how to “sell-by-chat” like this guy. Below are his 10 golden rules to convert over 60% of conversations you have into booked calls…

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Rule 1 → Be Human, Don’t Sound Like a Robot

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People respond to authenticity, not copy-paste jobs.

Write like you’re talking to a friend. Use short sentences, line breaks, and a conversational tone. Match their pace, add personal touches, and avoid sounding scripted. Keep it real—it builds trust.

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Rule 2 → Make Them Feel Seen

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When people feel noticed, they open up.

From your opener to your replies, show them they’re not just another prospect. Mention their recent post, a detail about their business, or something unique you’ve noticed. People open up when they feel you’ve taken the time to truly see them.

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Rule 3 → Prioritise Empathy

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When someone feels heard, trust follows. And trust is everything.

Listen first, respond second. Show genuine care for their challenges, not just your agenda. Reflect their concerns back to them and acknowledge their perspective. Trust grows when they feel you’re in their corner.

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Rule 4 → Keep Messages Short

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Shorter messages get faster replies.

Instead of a wall of text, send 3–4 short, clear messages. Keep it conversational and easy to digest. Let them respond before you overload the chat.

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Rule 5 → One Question at a Time

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Ask good questions, then actually listen. Let their answers guide the conversation.

Keep it focused. Ask one clear question per message to avoid overwhelming them. Let their response guide the flow. This shows you’re listening and genuinely interested.

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