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LinkedIn Connection Request Strategies

Connection requests are your first impression - get them wrong and you'll never get a chance to start a conversation. Here are the three most effective approaches, ranked by reliability and ease of execution.

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<aside> 1️⃣

Option 1: Mutual Connection Reference

This approach leverages social proof through shared connections to build immediate trust and credibility.

Template Structure:

You know {{mutual connection}}? Definitely knows his/her stuff around {{topic}}. Either way, good to connect

Real Example:

You know James F? Definitely knows his stuff on GTM. Either way, good to connect

Why This Works:

• Social Proof: References someone they already trust
• Topic Relevance: Shows you move in similar professional circles
• Casual Tone: "Either way, good to connect" removes pressure
• Brevity: Gets straight to the point without overselling

Implementation Tips:

• Use first name + last initial for the mutual connection
• Keep the topic broad but relevant to their industry
• Always end with the casual "either way" phrase to reduce friction </aside>

<aside> 2️⃣

Option 2: Recent Post Engagement

This strategy demonstrates you're paying attention to their content and creates conversation starters based on their recent activity.

Template Structure:

"that {{specific theme}} post was right on the money - particularly the {{specific element}}. I hear that big time. I imagine you're doing a lot of {{take from post}} alongside that right?"

Real Example:

"that new wave of GTM post was right on the money - particularly the all bound take. I hear that big time. I imagine you're also doing a lot of website visitor tracking alongside that right?"

Why This Works:

• Genuine Engagement: Shows you actually read their content
• Specific References: Mentions particular elements from their post
• Empathy: "I hear that big time" creates connection
• Natural Bridge: Transitions to your area of expertise
• Question Format: Encourages a response

Implementation Requirements:

• Must actually read their recent posts
• Reference specific themes or points they made
• Connect their content to your value proposition
• Keep the tone conversational, not salesy </aside>