Building a great prospect list starts with really understanding who your ideal client is. Think about the companies that would benefit most from your solution - what size are they? Which industries do they operate in? Where are they located? Most importantly, who are the decision-makers you need to reach?

Once you have a clear picture of your ideal client, here are some tools that you can use :

• LinkedIn Sales Navigator — Best to get started
• Prosp — Easy to export from LinkedIn search, group, events, posts
• Apollo — Inexpensive leads, easy to use
• Trigify — to find leads based on social activity
• Clay — for advanced list building

Having a very targeted lead list is not only crucial to make sure that they are the right fit for your business but it will also help us create a copy in our outreach that stands out and resonates with them.

Key search filters (Sales Nav, LinkedIn Search or Prosp):

• Location-based
• Industry
• Employee count
• Connection degree
• Posted in last 30 days (this shows they’re active)

Example lists to scrape: