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Hey there! I'm Rhea May
I’ve been on over 100 calls in the last month with agency owners, creators, freelancers, coaches and consultants all trying to grow on LinkedIn.
And WITHOUT DOUBT the thing I get asked the most is “how can I improve my messaging?”
So I’ve documented the exact 4 step DM framework that I use for my own outreach, as well as for my clients.
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STEP 1 → Personalized Compliment
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🧠 Theory:
- People are constantly send generic DMs, clearly sent to hundreds of other people
- So when you write a personalized compliment, it shows you wrote it for them
- This is how you get them to open the message, and get the buy in for them to read the rest of the message
- Don’t overthink, try to be conversational and natural.
✍️ Example:
- “Loved your post on [specific topic] the other day”
- “Love what you guys are building, particularly the [their USP]”
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Step 2 → Build Trust
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🧠 Theory:
- This is a good chance for us to subtly explain why we are reaching out.
- We are NOT pitching, we are genuinely trying to HELP.
- When we offer something helpful to them for free, not only do they start trusting you, but you also position yourself as an expert.
✍️ Example:
- Not sure if you know Mischa Collins but I happen to have her SaaS founder personal brand to 50k MRR playbook video saved.
- Have you ever tried [specific tactic]? It’s helped a few clients massively [get towards desired outcome].
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Step 3 → Ask Low-Friction Question
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🧠 Theory:
- By this point, we have build rapport with a personalized compliment and made a genuinely helpful suggestion, tailored to them and now it’s time to get a “yes”
- Again, we are NOT pitching, we are just getting some buy in from them.
- If the prospect says yes to something small, it is 10x easier to get them to commit to a call later on.
✍️ Example:
- “Given you’re in the [industry] space, I thought it would be helpful. Want me to send it over?”
- “I’ve taken a look at your [mechanism that you help them with] strategy and had a few pretty actionable suggestions, mind if I send em here?”
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Step 4 → Book the Call (after they reply)
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🧠 Theory:
- The hardest part is now done. We’ve started the conversation. Now, we just have to nurture the conversation into a call
- Throughout the conversation, you can ask questions to establish if they have the pain that your solution solves.
- Only then, do you pitch the call. And remember, you are still just trying to help - no agenda.
✍️ Example:
- “I use [this system] to [achieve specific result]. If you’re down, I’ll send my calendly and walk you through the system.”
- “If you also think it would be helpful, I’d be happy to find some time to go over how you could go from [their current situation] to [dream outcome] using the [mechanism] we’ve discussed?”
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